So, You Say You Want a Revolution in the Pink Aisle.

The days of playing with the toys our fathers carved or our mothers sewed for us are a distant memory. In their place has grown: THE TOY STORE! And in this toy store, there are many aisles full of toys. There are every kind of toy: balls and dolls, building and baking, science and imagination. It is a marvelous place that kids, as well as parents can lose themselves in.

Also in this magical land of entertainment and endless joy is controversy, because that's what we do. It's not good enough for there to be toys, but there are toys for girls and then, there are toys for boys. This separation and the controversy around it has become known as the fight for the Pink Aisle.